I measure whether organizations can absorb what they're about to deploy. No pitch. No retainer. Just the diagnostic.
Darrell Ellens is the creator of XRAY™ — a diagnostic framework that measures the human absorption layer of AI transformation. Whether the people inside an organization can actually govern, adopt, and sustain what's being deployed.
Previously recognized as a global thought leader during the Groupon era and the daily deal industry. Now focused on one problem: the gap between what organizations deploy and what the humans inside them can carry.
Based in Vancouver, BC. Working part-time. Available for diagnostic engagements, advisory conversations, and framework licensing discussions.
Individual influence, credibility, and positioning to lead in AI environments. 15 dimensions. PDF report within 48 hours.
Individual influence profile plus execution pressure environment scan. 21 dimensions. PDF report within 48 hours.
Enterprise-level AI friction, decision latency, and adoption pressure across teams. Scoped to organizational complexity.
Framework licensing for consulting firms, SaaS platforms, and enterprise transformation teams. Pricing by engagement.
Traction: Independent research with zero paid promotion. A single comment on a Stanford AI thread generated 47,000+ impressions.
Audience: Verified LinkedIn Premium Analytics viewers include leaders at McKinsey, Google, Microsoft, Harvard Business School, Amazon, Accenture, and Lululemon.
Followers: 17,800+ LinkedIn followers and growing.
Active conversations: Leaders at BCG, IBM, Google, and McKinsey on the Human Absorption Layer thesis.